Reminiscences of George Horace Gallup : oral history, 1955.

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Reminiscences of George Horace Gallup : oral history, 1955.

http://www.worldcat.org/oclc/122451948

Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.

Transcript: 35 leaves.

Columbia University in the City of New York, Columbia University Libraries

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SNAC Resource ID: 6717843

Columbia University in the City of New York, Columbia University Libraries

Related Entities

There are 3 Entities related to this resource.

Starr, Louis Morris, 1917-1980

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(Columbia M.A., 1953; Ph.D., 1954), author, professor of journalism and Director of the Oral History Research Office at Columbia, 1961-1980. From the description of Papers on his "Bohemian Brigade" and "Joseph Pulitzer," 1867-1977. (Columbia University In the City of New York). WorldCat record id: 122610713 ...

Book-of-the-Month Club

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The Book-of-the-Month Club, founded in 1926, is a United States mail-order business, customers of which are offered a new book each month. From the description of Book-of-the-Month Club records, 1939-1967. (Unknown). WorldCat record id: 71131595 The Book-of-the-Month Club (BOMC) was founded in 1926 by Harry Scherman (1887-1969) in partnership with Maxwell Sackheim (1890-1982) and Robert K. Haas (1890-1964). Created to satisfy a perceived demand for quality literature that co...

Gallup, George, 1901-1984

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Public opinion statistician, pollster; interviewee d. 1984. From the description of Reminiscences of George Horace Gallup : oral history, 1955. (Columbia University In the City of New York). WorldCat record id: 122451948 Statistician and author. From the description of George Horace Gallup papers, 1936-1979 (bulk 1960-1979). (Unknown). WorldCat record id: 78924065 Public opinion statistician, pollster. From the description of Reminiscences of...